The
COVID-19 pandemic changed our life style a lot. Our way of thinking is changed a
lot. If you are not agree ask following questions to yourself.
1. Do you need hand wash at each basin at
your home?
2. How many times are you washing your hands?
3. Are you going to watch movies in theater
or OTT platforms?
4. Do you prefer to go the retail shop, to
buy branded fabrics or prefer to buy from their websites or AMAZON, FLIPKART?
5. Do you prefer to travel by Bus, Train or
your own car ?
6. Considering current Pandemic situation
are you considering to buy a car for your family?
Above all are opportunity to invest.
We
will discuss a case.
Example
Considering
Current Pandemic situation are you considering to buy a car for your family?
Monthly
sells data filed by Maruti Suzuki in the BSE (Bombay Stock Exchange) tells a
whole different story. It shows that Maruti sold 44% more passenger cars in
September-2020 than it had sold in September-2019.
What
you got from the data ? Consumer behavior is changing. And definitely more cars
will be sold in India.
Now you are thinking like an
investor and want to grab this wealth creation opportunity by investing in
listed Passenger car stocks like Maruti, TATA motors
Hold on!!! You know Cars will be sold
.Fine!!! But how do you know that only cars of Maruti and TATA will be sold. Why
not HONDA , TOYOTA, HUNDAI etc. Also KIA, MG Hector are entering Indian market.
How do you know that who will win? In the race of gaining market share they
will fight among themselves by compromising quality, lowering their margins
i.e. offering lower prices. And the result will be only sells growth and nobody
will make money.
Why would it happen? Because there is
no entry barrier in Auto Sector .In fact there was never any entry barrier ever
in the Indian auto sector.
Maruti is selling more cars because
there is low per capita income in India and its cars are affordable. And other
Car companies do not want to scale their business in India due to low per
capita income in India. As India’s per capita income and credit facility is rising,
India’s auto market becoming lucrative and now every company wants to enter it.
Remember “No body
gains in WAR” perfectly applies to investing in stocks.
Now
we know that cars will be sold definitely .If there is no entry barrier in Auto
sector then how would we make money in this journey.
There is
another way to catch this opportunity.
It does not matter which company sells more cars, But
definitely most of the cars will be bought on Loans .Here Banks come into
picture .Banking is high entry barrier business in India.
Now we
know where to invest.
Remember we got the “segment”
only. Now the task is to find stock with entry barrier in that segment.
Good post.. keep writing
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